Work

Interfaces Between Marketing and Economics: An Overview

Year: 1980

Type: conference-abstract

Source: The Journal of Business

DOI: 10.1086/296092

Authors: Dan Horsky, Subrata K. Sen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968685319

Cites: 83

Cited by: 12

Related to: 10