Work

The impact of relationship quality on attitude toward a sponsor

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858621111179840

Authors: Yu Kyoum Kim, Yong Jae Ko, Jeffery James

Institutions: Florida State University, University of Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969030588

FWCI: 7.421

Cites: 66

Cited by: 81

Related to: 10