Work

A new dualistic approach to brand passion: Harmonious and obsessive

Year: 2014

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.04.003

Authors: Krist R. Swimberghe, Marina Astakhova, Barbara Ross Wooldridge

Institution: The University of Texas at Tyler

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969037730

FWCI: 14.93

Cites: 33

Cited by: 147

Related to: 10