Work

Marketing Planning Practices of South African Companies

Year: 1994

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509410057464

Authors: Russell Abratt, Nicola Higgs

Institution: University of the Witwatersrand

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969222255

FWCI: 1.418

Cites: 30

Cited by: 9

Related to: 10