Work

Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

Year: 2005

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540212

Authors: Micael Dahlén, Sara Rosengren

Institution: Stockholm School of Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969293226

FWCI: 7.641

Cites: 25

Cited by: 84

Related to: 10