Beyond ecolabels: what green marketing can learn from conventional marketing
Year: 2006
Type: article
Source: Journal of Cleaner Production
Authors: Emma Rex, Henrikke Baumann
Institution: Chalmers University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Naturvårdsverket
OpenAlex ID: W1969331495