Work

Duration of advertising effect: Considering franchising in the restaurant industry

Year: 2011

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2011.05.001

Authors: Kwangmin Park, SooCheong (Shawn) Jang

Institutions: Sejong University, Purdue University West Lafayette

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969375372

FWCI: 9.277

Cites: 83

Cited by: 44

Related to: 10