Work

Post-purchase strategy: A key to successful industrial marketing and customer satisfaction

Year: 1995

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(94)00036-v

Authors: Philip C. Burger, Cynthia W. Cann

Institutions: Binghamton University, University of Scranton

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969378667

FWCI: 2.08

Cites: 14

Cited by: 50

Related to: 10