Work

Multi-channel management in direct marketing retailing: Traditional call center versus Internet channel

Year: 2010

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2010.6

Author: Eddie Rhee

Institution: Stonehill College

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1969429326

FWCI: 4.751

Cites: 11

Cited by: 15

Related to: 10