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‘It’s not us, it’s them!’ – Rethinking value co-creation among multiple actors

Year: 2013

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2013.796318

Author: Anna Fyrberg Yngfalk

Institution: Stockholm University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969466454

FWCI: 17.83

Cites: 63

Cited by: 92

Related to: 10