Work

Luxury branding on the Internet: lost opportunity or impossibility?

Year: 2003

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500310465407

Authors: Francesca Dall’Olmo Riley, Caroline Lacroix

Institutions: Kingston University London, PiLeJe (France)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969534819

FWCI: 3.893

Cites: 14

Cited by: 110

Related to: 10