Work

Transcendent customer experience and brand community

Year: 2007

Type: article

Study design: Clinical Trial

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-007-0034-4

Authors: John W. Schouten, James H. McAlexander, Harold F. Koenig

Institutions: University of Portland, Oregon State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969659016

FWCI: 25.97

Cites: 53

Cited by: 433

Related to: 10