Work

Co-branding in Fast Fashion: The Impact of Consumers’ Need for Uniqueness on Purchase Perception

Year: 2014

Type: book-chapter

Study design: Observational Study

Source: International series on consumer science

DOI: 10.1007/978-1-4939-0277-4_7

Authors: Bin Shen, Jaehee Jung, Pui-Sze Chow, Szeman Wong

Institutions: Donghua University, University of Delaware, Hong Kong Polytechnic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W196973269

FWCI: 5.244

Cites: 47

Cited by: 22

Related to: 10