Work

Anti-Consumption as the Study of Reasons against

Year: 2012

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146712462892

Authors: Andreas Chatzidakis, Michael S. W. Lee

Institutions: Royal Holloway University of London, University of Auckland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969732895

FWCI: 18.54

Cites: 119

Cited by: 323

Related to: 9