Work

Brand origin in an emerging market: perceptions of Indian consumers

Year: 2006

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850610703254

Authors: Zhongqi Jin, N.M. Kondap

Institution: Middlesex University London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969956237

FWCI: 12.75

Cites: 25

Cited by: 70

Related to: 10