Work

Reverse use of customer data: implications for service-based business models

Year: 2014

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-05-2013-0111

Authors: Hannu Saarijärvi, Christian Grönroos, Hannu Kuusela

Institutions: University of Tampere, Hanken School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969966826

FWCI: 22.39

Cites: 43

Cited by: 64

Related to: 10