Work

Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation?

Year: 1990

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208554

Authors: Punam Anand, Morris B. Holbrook

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970020079

FWCI:

Cites: 6

Cited by: 7

Related to: 10