Work

Customer centred community application design : Introduction of the means‐end chain framework for product design of community applications

Year: 2002

Type: article

Source: The International Journal on Media Management

DOI: 10.1080/14241270209389976

Authors: Peter Aschmoneit, Mark Heitmann

Institution: University of St.Gallen

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970111269

FWCI: 5.917

Cites: 36

Cited by: 40

Related to: 10