Work

Marketing lessons from the UK's high‐flying companies

Year: 1985

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1985.9963975

Authors: G. J. Hooley, J. E. Lynch

Institution: University of Bradford

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970133468

FWCI: 6.403

Cites: 5

Cited by: 90

Related to: 10