Work

Is the company the only meaningful brand for services?

Year: 2009

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2009.6

Authors: Kaleel AM Rahman, Charles S Areni, Peter McDonald

Institutions: The University of Sydney, American University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970140026

FWCI: 1.037

Cites: 37

Cited by: 9

Related to: 10