Work

Service Firms: Interdependence of External and Internal Marketing Strategies

Year: 1986

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004658

Author: Jean‐Paul Flipo

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970198055

FWCI: 3.597

Cites: 20

Cited by: 140

Related to: 10