Work

Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal

Year: 1991

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1991.10673345

Authors: J. S. Johar, M. Joseph Sirgy

Institution: California State University, San Bernardino

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970200121

FWCI: 7.632

Cites: 54

Cited by: 763

Related to: 10