Work

Sponsoring als Instrument der integrierten Unternehmenskommunikation

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-4543-3_34

Authors: Manfred Bruhn, Grit Mareike Ahlers

Institution: University of Basel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W197027700

FWCI: 10.29

Cites: 22

Cited by: 7

Related to: 10