Work

Employee attitudes toward advertising

Year: 1980

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/0148-2963(80)90022-3

Author: Franklin Acito

Institution: Indiana University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1970392991

FWCI:

Cites: 19

Cited by: 6

Related to: 10