Work

Measuring consumer involvement with grocery brands: Model validation and scale‐reliability test procedures

Year: 1994

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1994.9964264

Authors: Simon Knox, David Walker, Charles Marshall

Institution: Cranfield University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970405755

FWCI: 1.418

Cites: 24

Cited by: 36

Related to: 10