Work

Présence de pairs dans une annonce et efficacité publicitaire: le cas des enfants de 8 à 12 ans

Year: 2005

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010502000401

Authors: Christian Derbaix, Claude Pecheux, Corinne Gyssels

Institution: University of Mons

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970427402

FWCI: 3.83

Cites: 32

Cited by: 11

Related to: 10