Work

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Year: 2006

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20136

Authors: Hyunmo Kang, Minhi Hahn, David R. Fortin, Yong J. Hyun, Yunni Eom

Institutions: Korea Advanced Institute of Science and Technology, University of Canterbury

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970437783

FWCI: 18.79

Cites: 53

Cited by: 248

Related to: 10