A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
Year: 2002
Type: article
Study design: Observational Study
Source: Journal of Marketing
Authors: James G. Maxham, Richard G. Netemeyer
Institution: University of Virginia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1970492996