Work

Co-developing Products: Involving Customers Earlier and More Deeply

Year: 1998

Type: article

Source: Long Range Planning

DOI: 10.1016/s0024-6301(98)00023-5

Authors: Michael R. Neale, David R. Corkindale

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1970572964

FWCI: 1.594

Cites: 32

Cited by: 110

Related to: 10