Work

A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA): a new framework for developing customer retention strategies

Year: 2013

Type: article

Source: Service Business

DOI: 10.1007/s11628-013-0197-7

Authors: Seyed Yaghoub Hosseini, Alireza Ziaei Bideh

Institution: Persian Gulf University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970754465

FWCI: 4.953

Cites: 44

Cited by: 37

Related to: 10