Work

Measuring Multiple Emotional Responses to a Single Television Commercial

Year: 1994

Type: article

Source: ACR North American Advances

Authors: Jon D. Morris, James S. McMullen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W197106576

FWCI: 2.842

Cites: 22

Cited by: 14

Related to: 10