Work

Elevating marketing: marketing is dead! Long live marketing!

Year: 2013

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-013-0331-z

Authors: Frederick E. Webster, Robert F. Lusch

Institutions: Dartmouth College, University of Arizona

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971106437

FWCI: 45.56

Cites: 48

Cited by: 192

Related to: 10