Work

The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing

Year: 2005

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2005.07.006

Authors: S LAM, A MUKHERJEE

Institutions: Nanyang Technological University, Rutgers, The State University of New Jersey, University System of Georgia, Montclair State University, Clayton State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971125877

FWCI: 7.651

Cites: 40

Cited by: 80

Related to: 10