Work

Planning and Problem Solving in Marketing

Year: 1968

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3149811

Authors: Arnold E. Amstutz, Wroe Alderson, Paul Green

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971236612

FWCI: 54.75

Cites:

Cited by: 65

Related to: 10