Work

Product placement: estrella invitada: la marca

Year: 2003

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Miguel Baños González, Teresa Rodríguez

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W19713192

FWCI:

Cites:

Cited by: 24

Related to: 10