Work

Hedonic and utilitarian shopping motivations of fashion leadership

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612021011046138

Authors: Jiyun Kang, Haesun Park‐Poaps

Institution: Louisiana State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971328871

FWCI: 27.59

Cites: 47

Cited by: 238

Related to: 10