Work

Explaining competitive reaction effects

Year: 2001

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(01)00035-0

Authors: Peter S.H. Leeflang, Dick R. Wittink

Institutions: University of Groningen, Yale University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971410191

FWCI: 14.21

Cites: 65

Cited by: 50

Related to: 10