Work

A cost/benefit approach to understanding service loyalty

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/08876040110387917

Authors: Moonkyu Lee, Lawrence F. Cunningham

Institutions: Yonsei University, University of Colorado Denver

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971461319

FWCI: 18.46

Cites: 64

Cited by: 463

Related to: 9