Work

Brand Loyalty: Measurement and Management

Year: 1978

Type: book

Authors: Jacob Jacoby, Robert W. Chestnut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971472674

FWCI: 1.92

Cites:

Cited by: 1,629

Related to: 10