Work

Social Ties and Word-of-Mouth Referral Behavior

Year: 1987

Type: article

Study design: Observational Study

Source: Journal of Consumer Research

DOI: 10.1086/209118

Authors: Jacqueline Johnson Brown, Peter H. Reingen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971526329

FWCI: 8.57

Cites:

Cited by: 2,388

Related to: 10