Work

The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands

Year: 2013

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2013.821417

Authors: Laee Choi, Patricia Huddleston

Institutions: University of Arizona, Michigan State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971606262

FWCI: 5.943

Cites: 65

Cited by: 32

Related to: 10