Work

Marketing strategy in a turbulent environment

Year: 2011

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2011.613556

Author: Eleri R. Rosier

Institution: Cardiff University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971684440

FWCI: 2.783

Cites: 30

Cited by: 10

Related to: 10