Work

Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior

Year: 1981

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298104500304

Author: Sidney J. Levy

Institutions: Northwestern University, Northwestern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971695502

FWCI: 7.911

Cites: 7

Cited by: 468

Related to: 10