Work

The Role of Marketing Processes in Creating Cultural Meaning

Year: 1990

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/027614679001000204

Authors: Marye Tharp, Linda M. Scott

Institution: The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971701940

FWCI: 3.202

Cites: 64

Cited by: 55

Related to: 10