Work

Segmentation based on customer profitability — retrospective analysis of retail bank customer bases

Year: 1997

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1997.9964487

Author: Kaj Storbacka

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971836491

FWCI: 14.06

Cites: 13

Cited by: 157

Related to: 10