Work

Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process

Year: 2003

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp1303_01

Authors: Rajdeep Grewal, Thomas W. Cline, Anthony Davies

Institutions: Pennsylvania State University, Saint Vincent College, Duquesne University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971848432

FWCI: 6.61

Cites: 36

Cited by: 237

Related to: 10