Work

Value innovation in business markets: Breaking the industry recipe

Year: 2005

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2005.05.013

Authors: Paul Matthyssens, Koen Vandenbempt, Liselore Berghman

Institutions: University of Antwerp, Erasmus University Rotterdam, Antwerp Management School

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1971883091

FWCI: 10.9

Cites: 48

Cited by: 221

Related to: 10