Work

Sustainable brand extensions of fast fashion retailers

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-09-2012-0056

Authors: Jessica Hill, Hyun-Hwa Lee

Institutions: The University of Texas at Austin, Inha University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1971973554

FWCI: 2.484

Cites: 62

Cited by: 69

Related to: 10