Work

Practical value of adequate marketing management theory

Year: 2002

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560210417156

Author: Evert Gummesson

Institution: Stockholm University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972013550

FWCI: 35.16

Cites: 20

Cited by: 200

Related to: 10