Work

Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020810906164

Authors: Veena Chattaraman, Sharron J. Lennon

Institutions: Auburn University, University of Delaware

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972025084

FWCI: 5.462

Cites: 27

Cited by: 79

Related to: 10